Strong Category Management delivers, INCREASED SALES, IMPROVED PROFIT MARGINS, BETTER SUPPLIER RELATIONSHIPS and a STRONGER COMPETITIVE POSITION
I have managed categories for a major Food to Go Retailer, increasing sales and profit across all the categories I managed. I believe that once you have the skill and experience of managing categories, these basic principles can be transferred across all food and non-food categories.
Many independent and single operators ignore category management at the detriment of their profit, and often need to understand the principles used by large organisations in the planning of their range and menus. I can offer support to review the implementation of category management and future direction of range and menu decisions.
“80% of your sales come from 20% of your clients.”
Pareto Principle
